About Us
Hael Natural Colour is a ten-acre organic farm and dye studio based in the rolling hills of Pembrokeshire, West Wales.
We grow annual, biennial and perennial dye plants alongside cut flowers, herbs, and seasonal vegetables — working slowly, thoughtfully, and in rhythm with the land. Born from a desire to reconnect with nature through colour, textiles and food, Hael emerged from a shared curiosity about where things come from and the environmental impact of how they’re made.
Our journey began with two simple questions:
Where does colour come from? And how can we grow what we need to live and create, without harm?
Over time, these questions have rooted us here — growing vibrant dye plants, nourishing our local community with food, and exploring the cultural and ecological richness of natural colour.
Why “Hael”?
Hael is a Welsh word meaning generous, bountiful, and to give freely — qualities we hope to live by, and that the land teaches us every day.
Why Natural Colour?
Natural colour has shaped cultures for thousands of years — woven into textiles, rituals, medicines, and identities. But with the arrival of synthetic dyes and industrial food systems, we’ve lost much of the generational knowledge that once connected us deeply to our landscapes.
At Hael, we are working to reawaken that connection. By growing, using, and sharing natural colour, we hope to inspire a return to slower, more sustainable ways of making and living — grounded in place, season, and soil.
We believe that flowers, plants, roots, barks, insects, minerals and the earth beneath our feet — it’s all colour.
From madder root to weld, from indigo to marigold, we’re continuing an ancient story of land-based making — one that honours both craft and ecology.
Through our work, we share this journey in many ways:
A working farm: Supplying seasonal, organic veg to our local community.
A dye garden and studio: Where plants are grown, harvested, and transformed into colour.
Workshops: Teaching traditional techniques in natural dyeing and botanical colour.
Creative kits and products: Enabling others to experience slow, natural colour from home.
Education & outreach: Connecting with schools, artists, and communities to keep this knowledge alive.
We are also committed to exploring what it means to farm dye plants at scale — creating models for regenerative colour production that can support both people and planet.
What We Offer
Rufus & Ffion
The Farm
At Hael, we grow seasonal, organic vegetables in the heart of Pembrokeshire, supplying fresh produce to our local community. through wholesale and veg boxes.
The Dye Studio
Alongside the farm, we grow and harvest dye plants to create natural colour, which we use in hand-dyed textiles, creative kits, and seasonal workshops rooted in slow, sustainable making.